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           Public Relations

Print books in Panitza library

HD59 .D66 2007 

Doorley, John.  Reputation management: the key to successful public relations and corporate communication / John Doorley and Helio Ared Garcia ; illustrated by Julie M. Osborn.  New York; London: Rutledge, 2007.  432 p. : ill. ; 27 cm. 

HM1221 .E89 2006 

Ethics in public relations: responsible advocacy / editors, Kathy Fitzpatrick, Carolyn Bronstein. Thousand Oaks, Calif.: Sage Publications, 2006.  241 p. ; 23 cm.

HD59 .H276 2006 

Harris, Thomas L. The marketer's guide to public relations in the 21st century / Thomas L. Harris, Patricia T. Whalen; foreword by Philip Kotler.  Mason, Ohio : Thomson, 2006. 287 p. : ill. ; 24 cm.

HD59 .H64 2000 

Howard, Carole. On deadline: managing media relations / Carole M. Howard, Wilma K. Mathews.  Prospect Heights IL : Waveland Press, 2000.  347 p. ; 23 cm. 

HD59.6.U6 G68 2007 

Gower, Karla.  Public relations and the press : the troubled embrace / Karla K. Gower ; foreword by K. Andersen.  Evanston, Ill. : Northwestern University Press, 2007. 300 p. ; 21 cm. 

HD59 .M62 2006 

Moloney, Kevin.Rethinking public relations: PR propaganda and democracy / Kevin Moloney.  London ; New York : Routledge, 2006.  228 p. ; 24 cm. 

PN1992.8.N44 C64 2003 

News, public relations and power / edited by Simon Cottle.  London: Sage Publications, 2003.  187 p. ; 23 cm.  

HM1221 .S45 2001 

Seitel, Fraser P.  The practice of public relations / Fraser P. Seitel.  Upper Saddle River NJ : Prentice Hall, 2001.  534 p. : ill.; 26 cm. 

P91.27.M43 S7 2003 

Silver, Sarah.  A media relations handbook for non-governmental organizations / Sarah Silver.  New York/London: Independent Journalism Foundation & Media Diversity Institute, 2003. 87 p. ; 24 cm. 

HM1221 .W55 2009 

Wilcox, Dennis L.  Public relations: strategies and tactics / Dennis L. Wilcox; Glen T. Cameron. Boston, Mass. [u.a.] : Pearson/Allyn and Bacon,  2009.  612 S. 26cm. 

 E-books from eBrary

Ebrary Academic Complete - E-books Collection

Access via http://www.aubg.bg/library. University  net only!

Anthonissen, Peter.  Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival. Kogan Page, Limited. 2008

Haywood, Roger.  Corporate Reputation, the Brand and the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value. Kogan Page, Limited. 2005

Green, Andy.  Creativity in Public Relations (3rd Edition): Kogan Page, Limited. 2007

Green, Andy.   Effective Communication Skills for Public Relations. Kogan Page, Limited. 2006

Lawson, Russell .  PR Buzz Factor : How Using Public Relations Can Bost Your Business. Kogan Page, Limited. 2006

Oliver, Sandra.  Public Relations Strategy (2nd Edition). Kogan Page, Limited. 2007

Parsons, Patrici.   Ethics in Public Relations. Kogan Page, Limited. 2004

Regester, Michael;  Judy Larkin. Risk Issues and Crisis Management in Public Relations : A Casebook of Best Practice (4th Edition).Kogan Page, Limited. 2008

van Ruler, Betteke; Dejan Vercic. Mouton Reader: Public Relations and Communication Management in Europe : A Nation-by-Nation Introduction to Public Relations Theory and Practice. Mouton de Gruyter. 2008

Smith, Lyn;  Pamela Mounter.  Effective Internal Communication (2nd Edition). Kogan Page, Limited. 2008

Wragg, David; Alison Theaker and Michael Bland.  Effective Media Relations: How to Get Results. Kogan Page, Limited. 2005 

May 2010

Selection: T. Borisova

Last modified:15.06.2010